for challenger banks, founders, festivals, publishers
Fieldwork is an independent studio of 28 strategists, designers and engineers in Seoul and Lisbon.
- Halden
- ORO
- parcel
- Nami Sound
- Kettle
- ATLAS PRESS
- Moraine
- Sol&Co
- Hanul Air
- Quire
Five things we do, done properly
- 01
Brand strategy
Positioning, naming and narrative — the decisions that make every later decision easier.
- 02
Identity systems
Logos are the easy part. We design the rules that let a brand flex across 1,000 touchpoints.
- 03
Product design
Apps and platforms designed from real behaviour, prototyped early and shipped with your team.
- 04
Websites & platforms
Fast, accessible sites with a CMS your marketing team will actually enjoy using.
- 05
Campaigns
Launches and campaigns built on one sharp idea, carried across film, social and out-of-home.
A process with fewer meetings and more making
- Week 1–21/4
1
Listen
Interviews, data and field visits. We find the real problem before proposing anything.
- Week 32/4
2
Frame
One page that everyone signs: the idea, the audience, what success looks like.
- Week 4–103/4
3
Make
Short sprints, weekly reviews, real prototypes instead of decks.
- Week 11+4/4
4
Launch
We ship with your team, measure, and stay on for the first 90 days.
- Years independent
- 12
- Launches shipped
- 140+
- People, two cities
- 28
- Clients who return
- 71%
Small senior teams. The people you meet are the people who make.
Jiwoo Han
Founder, Creative Director
Tomás Reis
Partner, Strategy
Seoyeon Park
Design Director
Inês Moura
Head of Product
Recognition
| 2026 | Awwwards | Site of the Day | Halden |
|---|---|---|---|
| 2026 | Red Dot | Packaging Design | Oro |
| 2025 | D&AD | Wood Pencil — Motion | Nami Sound |
| 2025 | GDWEB | Grand Prize, Web | Atlas Press |
| 2024 | iF Design | UI / UX | Parcel |
“A studio that treats plain language as a design material.”
— It's Nice That
“Quietly one of the most consistent teams in Asia.”
— Brand New
“Their work looks obvious — only in hindsight.”
— Monocle