Oro / 2026
- Client
- Oro
- Year
- 2026
- Discipline
- Brand, Web
- Services
- Packaging, E-commerce
The challenge
Twelve origins, three roast levels and a shelf you pass in two seconds.
Our approach
A modular label grid where colour encodes roast and a single arch encodes origin — readable from three metres, collectible up close.
The outcome
Listed in 300 stores in year one; online repeat orders doubled.
- Retail doors
- 300
- Repeat orders
- 2×
- Packaging cost
- -38%
Next project
Parcel