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Parcel / 2025

Client
Parcel
Year
2025
Discipline
Product
Services
Product design, Design system

The challenge

Dispatchers juggled six tools and a spreadsheet. Every new feature made it worse.

Our approach

We shadowed 40 shifts, then designed one console around the map and a token-based system the team could ship weekly.

The outcome

Average dispatch time cut from 4m 10s to 1m 30s.

Dispatch time
-64%
System components
212
Tool instead of six
1

Next project

Nami Sound