Halden / 2026
- Client
- Halden
- Year
- 2026
- Discipline
- Brand, Product
- Services
- Brand strategy, Identity, App design
The challenge
Halden had grown from a regional lender into a digital-first bank, but its brand still looked like a branch window. Trust scores were high; recall was not.
Our approach
We built the identity around a single idea — money as a conversation. A warm wordmark, a plain-language voice system and an app that explains every number in one sentence.
The outcome
Launched across 140 touchpoints in nine weeks. App store rating went from 3.9 to 4.8 within a quarter.
- Unaided brand recall
- +62%
- App store rating
- 4.8
- Strategy to launch
- 9 wk
“They made a bank feel human without making it cute.”
Next project
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