We started with two designers and a borrowed printer. We're bigger now, but we still pick projects the same way: would we be proud to explain this to a stranger?
- Years independent
- 12
- Launches shipped
- 140+
- People, two cities
- 28
- Clients who return
- 71%
What we believe
(a)
Plain over clever
If an idea needs a paragraph of explanation, it isn't finished yet.
(b)
Small senior teams
The people who pitch are the people who make. No hand-offs to juniors.
(c)
Measure what matters
We agree on one number before we start, and report on it after we finish.
(d)
Leave it better
Accessible by default, documented always, and built to outlive our contract.
The studio
Jiwoo Han
Founder, Creative Director
Tomás Reis
Partner, Strategy
Seoyeon Park
Design Director
Inês Moura
Head of Product
Minjun Lee
Technical Director
Ana Costa
Motion Lead
Haeun Choi
Senior Designer
Rui Santos
Producer
- 2014
Founded in a Seongsu print shop by two designers and a borrowed risograph.
- 2017
First product engagement — a ten-person team ships a banking app.
- 2020
Went fully remote-first; hired our first engineers.
- 2023
Opened the Lisbon studio to work closer to European clients.
- 2026
28 people, 140 launches, still independent.