Kettle / 2024
- Client
- Kettle
- Year
- 2024
- Discipline
- Web, Product
- Services
- Website, UX research
The challenge
Half of visitors abandoned booking at the insurance step.
Our approach
We moved insurance to after the appointment was held and rewrote every form label at a 6th-grade reading level.
The outcome
Completed bookings up 41%; support calls down by a third.
- Completed bookings
- +41%
- Support calls
- -33%
- WCAG conformance
- AA
Next project
Atlas Press